At Novi, we believe everyone deserves access to the kind of guidance that sparks growth; whether that means finding balance, clarity, confidence, or direction. Our mission is simple: to connect people with the right coaches for every stage of life.

From fitness and wellness to relationships, career, and personal development, we’re building a modern coaching marketplace that makes support human, affordable, and accessible. Think of Novi as your personal ecosystem for growth, a place where transformation feels natural, not transactional.

Why We Started

We saw a gap between people who want change and the resources available to make it happen. Therapy can feel intimidating. Coaching can feel out of reach. And searching online often feels overwhelming.

So we created Novi, a space where experts meet empathy, and where every connection is designed to help you move forward with confidence and peace of mind.

Our Vision

To redefine coaching for the modern world: one that’s as inclusive, intuitive, and inspiring as the people it serves.

We imagine a future where everyone has a coach, not because they’re lost, but because they’re growing.

Join Us

Whether you’re looking for guidance or you’re a coach ready to make a difference, Novi is your home for meaningful progress.

Let’s grow together.